No, not that one. I’m talking about a different “f-word” – failure. Our culture shies away from the failure label. Some folks even refuse to use it, preferring euphemisms like “challenge” or “issue.” There’s something even more powerful than pretending failure doesn’t exist. That is embracing it as evidence of growth and a crucial pathway to success.
After all, failure and success are two sides of the same coin. You often must persevere past setbacks before you reach your goal. Most high achievers will tell you they’ve failed plenty of times. What set them apart is they didn’t let it stop them.
To take the sting out of this f-word, try looking at it head on – “That approach was a failure.” “I failed at producing that result using that method.” Big deal. Now you know something you didn’t know before – namely one approach that doesn’t work.
There’s a story that when a reporter asked Thomas Edison how it felt to fail 10,000 times in trying to invent the light bulb, he replied, “I have successfully found 10,000 ways it will not work.” But the question gave him a light bulb moment. He realized that to succeed he was going to need to fail faster, so he hired assistants and got busy attempting even more approaches until he finally hit on the one the did the trick.
Maybe it’s time to reframe failure. Instead of seeing it as a painful and embarrassing calamity, view it as an inevitable part of the success process and even cause for celebration. Failure means you put something out there. You tried, you learned and you probably got further than 80% of others. That’s nothing to be ashamed of. You might even set a goal to fail even bigger and faster, knowing that bigger success awaits you on the other side.
© 2011 Barbara Wayman, APR, BlueTree Media, all rights reserved
Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning monthly ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at http://BlueTreeMedia.com
Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Sunday, February 27, 2011
Sunday, April 4, 2010
Why Be On Facebook For Business?
“I was born not knowing and have had only a little time to change that here and there.”
--Richard Feynman
It’s the biggest social media network in the world and the second biggest website on the Internet. Over 200 million people are using Facebook regularly, which naturally leads business people to wonder if developing a presence there makes sense. The answer is probably yes.
When it comes to the online world, having a website used to be enough. You could post content to your website and drive people there and consider that a successful program. Today things have changed. You still need visitors to your website, but as more and more people spend big chunks of their online time on social media sites like Facebook, you really need to have visibility there as well. The reason is that there are only 24 hours in a day. If people are spending 30% of their online time on social networking sites, they may no longer have the time or inclination to visit your website.
I think of it as the Old West, back in the days when the first saloons were being built. You could stay on your homestead and be afraid to go down and sit in the saloon, but if you did that, you’d miss out on all the conversation and relationships you could taking place there. It’s no different with Facebook. People are becoming fans of their favorite companies and products on Facebook. They are posting comments and photos of their experiences with brands.
You need to have your content on your own website but you also must take it to the places people are gathering. If you don’t, you won’t be part of conversations that are taking place about your industry, company, product and service. Simply put, chances are your prospects and customers are on Facebook. That’s why you should be too.
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html
This article may be reprinted when the copyright and author bio are included.
©2010 Barbara Wayman, BlueTree Media, LLC.
--Richard Feynman
It’s the biggest social media network in the world and the second biggest website on the Internet. Over 200 million people are using Facebook regularly, which naturally leads business people to wonder if developing a presence there makes sense. The answer is probably yes.
When it comes to the online world, having a website used to be enough. You could post content to your website and drive people there and consider that a successful program. Today things have changed. You still need visitors to your website, but as more and more people spend big chunks of their online time on social media sites like Facebook, you really need to have visibility there as well. The reason is that there are only 24 hours in a day. If people are spending 30% of their online time on social networking sites, they may no longer have the time or inclination to visit your website.
I think of it as the Old West, back in the days when the first saloons were being built. You could stay on your homestead and be afraid to go down and sit in the saloon, but if you did that, you’d miss out on all the conversation and relationships you could taking place there. It’s no different with Facebook. People are becoming fans of their favorite companies and products on Facebook. They are posting comments and photos of their experiences with brands.
You need to have your content on your own website but you also must take it to the places people are gathering. If you don’t, you won’t be part of conversations that are taking place about your industry, company, product and service. Simply put, chances are your prospects and customers are on Facebook. That’s why you should be too.
Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at www.bluetreemedia.com/ezine.html
This article may be reprinted when the copyright and author bio are included.
©2010 Barbara Wayman, BlueTree Media, LLC.
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