Sunday, April 11, 2010

Your Thank You Chain

“Silent gratitude isn’t very much use to anyone.”
--Gertrude Stein

It isn’t often I come across a completely novel and unique business tip that’s both powerful and simple. It happened recently when I was reading Million Dollar Networking by Andrea Nirenberg. Andrea is a master networker who came up with the thank you chain. It sounds like a fun piece of jewelry, but it represents all the people who play a role in making success possible.

Think about it – sometimes you meet someone at a networking or professional event and they become a client, vendor or whatever it is you’re looking for. But perhaps more often that person introduces you to another who may connect you to yet another before you find what you need. Each of these individuals would then become links in your chain.

Wouldn’t you be delighted to receive a handwritten note in the mail letting you know that two people you introduced at a party are now happily working together and that you’re the one who made it possible? It would make you feel great, right? Add power to your referral network by finding out how new clients heard of you and be sure to acknowledge each one. Success usually involves at least a small group, if not a crowd.

• TIP: When you win new business or solve a major problem, don’t just thank the most obvious contributor. Look closely for others who may have played a role and be sure to thank each link in the chain.

Barbara Wayman, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, an award-winning ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at

This article may be reprinted when the copyright and author bio are included.
©2010 Barbara Wayman, BlueTree Media, LLC.

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